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This NEW edition of the Drilling Down book includes an additional 100 pages
of reader questions answered by the author on applying the techniques learned
in the book to specific business situations. The questions are organized
into these categories:
- Definitions and
Background Information
- Customer Loyalty
and Retention
- Customer Segmentation
and LifeTime Value
- Professional Services
- Ad-Supported Content
/ Subscription Models
- Online / Offline
Retailing and Catalogs
- Distribution /
Operations / Channel Management
- The ROI of Online
Branding Efforts
These reader questions
cover a wide range of industries such as publishing, facilities management,
hospitality, education, call centers, professional services, manufacturing,
telecommunications, retail, travel, banking & finance, enterprise software,
automobiles, conference management, casino, and utilities.
Free
Excerpt From The Book: Chapters 1 - 9 (requires
Adobe Acrobat Reader)
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Drilling
Down Ebook/Print Package Offer
Get both the
full print version and the ebook version of Drilling Down
for one low price. Download and read the ebook instantly while you
wait for the print version to come in the mail.
Only
$129
You get a perfect-bound
print book (356 pages), delivered in approximately 5 business days
(delivery outside the USA can take up to 21 business
days) + a full PDF file version, downloadable immediately.
Includes software
to automate the basic customer scoring process on large groups of
customers. Windows OS and MS Access and Excel required to run the
software.
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Drilling Down Book
- First section,
PDF file only
The first section
of the Drilling Down book takes the over 458,000 word Drilling
Down web site and logically / sequentially organizes this content
into a 13 Chapter book, then adds 6 chapters of material on implementing
the RFM model not available on the web site. This 156-page first part
of the book covers basic implementations of the three most powerful simple
customer behavior models - Latency, Recency,
and RFM. Includes business examples with financial
models designed to dramatically improve marketing ROI. A simple, practical,
"how exactly do I do it" guide to increasing business profitability using
simple customer models.
The customer scoring
software application is not included with this version of the book as
it is with the full PDF and Print versions, but is not required to execute
any of the ideas in the book.
Drilling Down Book - Complete book, PDF or Print Versions
Building on
your knowledge of Latency, Recency
and RFM from the first section (included with
this complete version of the book), you will learn how to take these simple
concepts and use them to capture the benefits of CRM and Business Intelligence
packages without all the cost and hassle of installing them. Prove out
what works and what doesn't first, and use the actual results from your
business to make the build or buy decision. This section of the book is
literally a manual for a CRM or BI skunkworks team. Covers the Lifecycle-Based
Marketing Toolkit and Predicting Campaign ROI / Find Missing Profits
topics plus 100 pages of one-on-one discussions with the author on applying
these techniques to very specific business challenges.
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Buy
the Complete PDF Book
- $69.43
The complete Drilling Down book (356 pages) as a PDF file, downloadable
immediately. Includes software
to automate the basic customer scoring process on large groups of
customers. Windows OS and MS Access and Excel required to run the
software.
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| >> |
Buy
the Complete Print Book - $99.20
perfect-bound print book (356 pages), delivered in approximately
5 business days (delivery outside the USA can take
up to 21 business days)
Includes software
to automate the basic customer scoring process on large groups of
customers. Windows OS and MS Access and Excel required to run the
software.
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